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PRESS OFFICE
Press Releases
New Packaging A Grand Success for First Colony Coffee
(January 26, 2007) Norfolk, VA – First Colony Coffee unveiled its new packaging concept to more than 16,000 attendees at the 32nd Annual NASFT Winter Fancy Food Show in San Francisco this past week. Showcasing the company’s 105-year tradition of presenting some of the finest coffees in the business, the new concept is a vivid, golden package that stands out among all other brands.
Presenting the packaging in a way that would not only catch the eye of the consumer, but would define the product’s high quality and overall brand essence is exactly what the First Colony display set out to achieve. “The packaging looked wonderful on the shelf, upscale, updated, and a refreshing change from the past,” said Kathy Helmbacher, National Sales Director. “The fact that everything from the brochures, to the cups, to the sleeves, to even the whimsical stickers the staff wore was uniformly branded also helped to emphasize the new positioning of the brand.”
Throughout the show, attendees flocked to First Colony, commenting on how the new packaging immediately grabbed their attention. “People were stopping at our display, remarking repeatedly how rich, regal and unique the new packaging and the logo looked,” said Julie Anderson, Marketing Specialist. “It was truly amazing to hear the exact reactions and emotions we had hoped to evoke. Even people who were not interested in the coffee were hearing so many compliments about First Colony, they made special trips over just to see our display.”
Receiving such an overwhelmingly positive response from the crowd was the perfect way to start the New Year. “After the wonderful reception we received at the Fancy Food Show, we feel confident that consumers will appreciate the new packaging concept and will respond with a renewed loyalty to the First Colony brand,” said Kathy Helmbacher.
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First Colony has over a century of experience roasting and distributing gourmet coffees and blending fine teas. Coffees are hand-selected and small batch roasted for exceptional quality. Selections include third-party certified organics, Fair Trade, estates, distinctive blends and flavored coffees. We exclusively roast coffees for Ghirardelli®, Jack Daniel's®, Southern Comfort®, Tia Maria®, Carolan's® Irish Cream and Frangelico®. We also blend delicious Southern Comfort® and Bencheley® teas. We specialize in private labeled coffees, gifts and teas. For more information please visit http://www.firstcolonycoffee.com.
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