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For Immediate Release: 
Media Contact:   
Kathy Helmbacher
First Colony Coffee
National Director of Sales
847.940.9085

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FIRST COLONY COFFEE & TEA INTRODUCES SPECIAL RESERVE LINE OF COFFEES

(December 7, 2007) NORFOLK, VA –

First Colony Coffee and Tea Company is pleased to announce a new line of Special Reserve coffees that include a Cup of Excellence™ winner from the La Alianza Estate in Colombia and a Fair Trade Certified™ coffee from Rwanda. These coffees are limited edition products, and are made with the finest of Arabica coffee beans.

As a grower-owned company, First Colony understands how important it is to support coffee farmers – we are proud to offer La Alianza Estate, a truly rare and special coffee, in support of one of our very own grower-owners, and the Rwandan coffee in support of a rebuilding nation.

LA ALIANZA ESTATE
CUP OF EXCELLENCE™ WINNER
In the mountains overlooking the small town of Santa Rita, Colombia, Leonardo Ruiz Cardona and his family carefully tend Arabica Caturra coffee trees. As the owners of La Alianza farm, Leonardo has worked hard to improve the quality of life for his family and his efforts have been rewarded—his coffee is a Cup of Excellence winner. The most prestigious coffee award in the world, the Cup of Excellence competition selects the best coffee produced in a given country for a particular year.La Alianza Estate is medium roasted to perfection and has bright fruit, clove and sweet notes. Each cup presents a unique expression of microclimate and variety.

RWANDAN
FAIR TRADE CERTIFIED™
Rwanda is a small country located in east-central Africa. Hilly terrain and fertile land are allowing Rwanda to become a top competitor in the coffee growing industry. To produce and sell a coffee with the historical background like Rwanda is a great privilege for First Colony.  We are dedicated to help the economy of Rwanda grow. The Rwandan- Fair Trade Certified™ is a prized coffee bean from the heart of Africa that is medium roasted to create a flavorful, fruity cup with a hint of sweetness.

Through our Special Reserve coffees we are proud to make a positive impact on the world-wide coffee growing community. Coffees chosen for this collection are only the finest, hand-selected beans from around the world. Both of these coffees are now available for sale at www.firstcolonycoffee.com.

Look for more rare and exceptional varieties from First Colony with the Special Reserve name.

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First Colony has over a century of experience roasting and distributing gourmet coffees and blending fine teas. Coffees are hand-selected and small batch roasted for exceptional quality. Selections include third-party certified organics, Fair Trade, estates, distinctive blends and flavored coffees. We exclusively roast coffees for Ghirardelli®, Jack Daniel's®, Southern Comfort®, Tia Maria®, Carolan's® Irish Cream and Frangelico®. We also blend delicious Southern Comfort® and Bencheley® teas. We specialize in private labeled coffees, gifts and teas. For more information please visit firstcolonycoffee.com.

 


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