PRESS OFFICE
Press Release Archive
Southern Comfort®
Eggnog Coffees
(September 20, 2004) NORFOLK, VA - Gourmet flavored coffee
with a holiday twist - Southern Comfort® style! First
Colony Coffee & Tea Co., one of the nation's leaders in
gourmet coffee and tea production and distribution, announces
two new flavored coffees, Southern Comfort Traditional Eggnog
Coffee and Southern Comfort Vanilla Spice Eggnog Coffee.
By combining the popular Southern Comfort® brand and
its best-selling premium eggnog flavor , First Colony has
created two new coffees that are sure to excite both hosts
and their guests this holiday season. The license agreement
was negotiated by Southern Comfort's licensing agency, IMC
Licensing.
Southern Comfort Traditional Eggnog Coffee is sweet and
creamy, with hints of nutmeg. Southern Comfort Vanilla Spice
Eggnog Coffee expands on these flavorings with extra hints
of vanilla and cinnamon. Both new, non-alcoholic, gourmet
ground coffees are available in 12oz bags.
"The holidays make me think of friends and family gathered
in front of a fireplace, or around the table socializing,
drinking eggnog or enjoying a hot cup of coffee," said Charles
Cortellini, CEO of First Colony. "I think that very essence
has been captured in the new Southern Comfort® coffee
line.two delicious Eggnog flavored coffees, perfect for
enjoying with guests, or for curling up with on a cold winter
evening."
The Southern Comfort® eggnog flavored coffees will
be available at gourmet food and drink retailers, upscale
supermarkets, the First Colony Coffee & Tea Co. website,
and gourmet food websites. The eggnog coffees will be perfect
as holiday presents or for a special-occasion gift basket.
As the exclusive producer of Southern Comfort® coffee,
these new additions complement First Colony's already popular
Southern Comfort collection, which includes Southern Comfort
flavored coffees in 2oz, 6oz and 5lb bags and a new line
of flavored teas. The recently introduced Southern Comfort
flavored tea line is available in 25 count tea tins in these
flavors: Original, Original Decaf, Cherry Crème, Orange
Social and Peach Delight.
About Southern Comfort Liqueur
Southern Comfort was founded in 1874 by bartender M.W. Heron
in New Orleans, Louisiana. Today, more than 26 million bottles
of Southern Comfort are sold annually in 65 countries around
the world. It is enjoyed straight, on the rocks, or mixed
with juices or colas. Southern Comfort is produced and marketed
by Brown-Forman Corporation, Louisville, Kentucky.
About IMC
IMC Licensing is the nation's leading full-service licensing
agency specializing in consumer product brands. Firmly grounded
in the middle of the U.S. where brands grow and interact
with consumers, IMC turns brands into great new consumer
products that delight consumers and expand the long-term
value of our clients' iconic trademarks. Our clients include
Kraft Foods' portfolio of brands (the largest of which are
OSCAR MAYER®, JELL-O®, KOOL-AID®, KRAFT CHEESE®,
OREO®, LIFE SAVERS® and PLANTERS®), TABASCO®,
Southern Comfort®, Louisville Slugger®, American
Media, Inc. (for magazine properties National Enquirer™
and Star™) and Manischewitz™. For more information,
please visit www.imclicensing.com.
About First Colony
First Colony Coffee & Tea Company is one of America's leading
specialty coffee and tea producers. Gourmet coffees and
teas have been produced from their headquarters in Norfolk,
Virginia for over 100 years. Today, the company is considered
one of the largest regional roasters and one of the leading
national specialty coffee distributors.
Based in Norfolk, Virginia, First Colony Coffee &
Tea Company offers a complete line of coffees and teas for
the specialty food and gift markets. For more information
contact Ashton Miller (757) 622-2224 or visit http://www.firstcolonycoffee.com
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