PRESS OFFICE
Press Release Archive
JACK DANIEL'S COFFEES --
Coffee The Way Jack Would Have Wanted It
 (April
14, 2004) NORFOLK, VA - Jack Daniel'sŪ, the American icon,
is proud to introduce a bold new addition to the Jack Daniel'sŪ
coffee family. First Colony Coffee & Tea Co., the exclusive
producer of Jack Daniel's coffee, recently introduced a
new line of Jack Daniel's coffees available in four different
roast levels. First Colony's addition complements their
already successful flavored Jack Daniel's line.
"When I think of Jack Daniel's, I think of a bold and
unpretentious drink," said Charles Cortellini, CEO of First
Colony. "I think we have captured that very essence in
the new Jack Daniel's coffee line.four unflavored coffees
that
truly have earned the name Jack Daniel's."
The new, 12oz non-flavored coffees
will consistently provide a good, rich, crisp cup of
coffee, perfect to enjoy while
reminiscing with friends. Also, to further enhance the
taste, a splash of Jack Daniel'sŪ can be added. Among
the new roast levels:
- Jack's Blend - Dark Roast, a
rich & mellow blend of
coffees that yield a smooth flavor and big finish.
- Old #7 Blend - Dark Roast, a blend of choice Arabica
coffees, carefully roasted to a medium-dark Full City
roast for a tangy flavor
- Oak Barrel Roast - Darker Roast, an old world blend
of Full City and French roast beans.rich, full-flavored
coffee with hints of woodiness
- Tennessee Mountain Blend - Darkest
Roast, smooth, rich & flavorful, with a smoky, bittersweet
taste
The new Jack Daniel's coffees will be available at gourmet
food and drink retailers, upscale supermarkets, gourmet
food websites and at the homes of friends who enjoy good
coffee. Also available by First Colony are Jack Daniel's
flavored coffees in 2oz and 6oz bags.
Contact:
First Colony Coffee & Tea
757-622-2224
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